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Tips For Developing Business Online
If you’re willing to build a back-office business operation that supports your slick storefront on the web, you probably already understand the following reasons for steering your business more and more towards the internet.
The main reason for having an e-business is that the internet offers a huge potential audience for your service or product. Internet users now number more than 2 billions. The number of users don’t double every year, they increase manifolds. No promotion approach – print, radio, television or billboard – can serve up so many potential users. However, there is one hitch, the number of users don’t actually tell you anything about the potential customers. Less than one percent of the users might be your potential customers.
Less than 1 percent of worldwide Internet users turn out to be customers, in the sense that they consume anything beyond information by means of the Internet. Not should you have your business plan on likely number of ‘hits’ as a percentage of total Web traffic. The total number of site visits is skewed significantly by the multimillions of hits each week to the porn sites.
As noted previously, that vast number of hits must be discounted in any sane estimate of business hits on the Web. The same must be said for the average amount of time a person browses on the Web, which was 63 minutes per session. When visits to porn sites are subtracted from that average, it drops by almost half. You should also revise downward the total spending on the Web if you want to subtract the hundreds of millions of dollars spent on the modern-day version of peep shows.
Internet vs. Print and Television
Sometimes even the best magazine or newspaper advert misses the opportunity to translate a reader’s interest or approval into a “buy” decision. Direct marketing letters also fail in this regard. There’s no button to push for direct connection to the company or merchant. Television and radio suffer from a similar disconnect, although interactive TV promises to improve this situation significantly if and when it appears in most households. Although direct telephone marketing potentially allows the message receiver to say “yes” in the form of an immediate order, the almost universal consumer response to this marketing channel is “Why the hell are you calling me at my home- and at dinner time!”
By contrast a company’s own Web page and the advertising on other Web sites contain almost instantaneous access to product or service information. The “yes” decision on the part of the shopper is always just a click away. Not that such clicks come inexpensively.
Free website development
Free? Yes, it’s true and from more than one vendor. Among the most popular kids on this most inexpensive of blocks is Bigstep.com Backed by such firms as Sun Microsystems, the Washington Post, and Newsweek, this innovative service is designed to get small companies up and running on the Web quickly and for free.
Bigstep lets you create and maintain a site for a small monthly fee after registering, rather than at a monthly rate of up to $250 that some site-hosting services charge small businesses. If you wish to register a unique Web address or establish merchant credit card services, Bigstep asks you to pay $24.95 monthly fee plus an additional fee for each single transcation. The Bigstep business model relies on sponsorships and fees for optional services for revenue.
An interactive guide walks you through the site creation process using simple, easy-to understand steps that don’t require any previous programming experience. Within minutes, you’ll click through menu selections to build a home page and other standard site elements, like a product catalog and a Contact us link.
You’re not required to complete the process in one sitting, so you can create your site piece by piece in your spare time. When you’re done, You’ll will be the part of Bigstep’s community of online businesses, rather than being a single site in the vast World Wide Web. Best of all, you’ll have risked nothing but your spare time to start the e-business venture.
Front-end Web site development, whether simple or elaborate, is often misconceived as the major and most important element of business creation. Therein lies the biggest problem with many dot-com businesses: nothing stands behind the Web-site. The much-touted “virtual” businesses of the Internet quickly find that they rely on someone’s (their own or a partner’s) ‘quite physical’ bricks-and mortar reality to fulfill customer’s order. So consider the website as a front-end shop display than an entire shop in itself. If your shop display is good, customers can be attracted.
However, to retain the attracted customers you need to advertise discounted prices and quick delivery on a wide range of products. The future on the Internet is much brighter for business start-ups and entrepreneurial investment than current track records suggest.
As we have seen the internet has posed at least as many financial problems as profits for many companies. The allure of what this network of commerce may become, however, remains undeniable. In sheer size of audience, it is still in its infancy. Much of the industrialized world has not yet come aboard.
On the internet it is also about recognizing where the market vectors for one’s business are pointing. Like many smaller sellers, you might foresee little good for your business if there are many more giant competitors on the internet. Here, you might have to sell at a price lesser than these giants just to survive. It is not uncommon for an in-store customer to delay closing a transaction, until he or she has checked out comparable prices on the Internet. You must come up with a strategy to not only accommodate the Internet but also take advantage of it. You have to do this to survive.
The common wisdom in some businesses is finding good items to sell, but that requires hard work and contacts. The greater your product inventory, the larger the Internet audience it could expect to attract. And in a variation of the chicken-and-egg analogy, the larger the audience clicking to your site, the more sellers would be convinced to place items on your site. You should appraise, describe, and digitally photograph your wares for presentation on the Web site.