While establishing any new business, it’s extremely important to create awareness about it in the market. This helps the consumers to know about the organization as well as about its products.
There are various marketing tools for creating awareness about the organization and its products. But all this involves, a lot of cost .So, organizations which have cost constraints and are looking for lower cost options, should opt for telemarketing.

New business involves lot of financial insecurities. Irrespective of following various marketing plans, probability of success rate is quite uncertain. So, during this period our main objective should be to minimize the incurring costs .By doing so, one can decrease the probability of failure.

Concept of telemarketing holds good especially in case of medium or small size organizations. This is because such organizations have comparatively smaller budget to kick start their business.So, by adopting telemarketing as their marketing tool they are able to reach out to people directly through phone.

Telemarketing helps to create awareness which in return helps to build potential consumers. It even helps the organization to reach out to customers of different cities, states or even different countries. It is thus a helpful tool to build data base of all the probable potential customers within as well as across the globe.

Besides, creating awareness about the organization and its product, telemarketing also helps to provide references. This further helps to build a long chain of probable, potential consumers.

Telemarketing also helps to know the views and opinions of their customers about their product or services. This further, helps the organization to make necessary changes in its products or services.

Today, there is a tough competition in the market. There are various players for the same product. So, the organizations which fit the consumer’s aspirations, survive while the rest slowly reach the declining phase. Therefore, it’s essential for every organization to regularly update their product-line and at the same time understand their competitor’s product. Telemarketing helps in providing such feedback and essential information.

Time is money and today when everyone is running against time, telemarketing helps to save time. This is because; it helps organizations to provide direct response from the customers. Thus, telemarketing besides providing direct interaction with consumers, also provides quick results.

Comparatively, telemarketing provides more opportunities to reach out to people.This means, except for few crucial hours during the day like lunch time etc, one can make telemarketing calls to reach out to people and do our business.

These days, hectic lifestyle has made the life of common mass very tiring. They generally prefer spending a calm and relaxed weekends or holidays. In such cases, telemarketing acts as a boon. Without going out in market, telemarketing helps such consumers to know and buy the product or services of their choice at their convenience.

However, in spite of various advantages of telemarketing, it has its own limitations –

• Direct face to face communication with consumers is more effective in cracking a deal.
• In case of product selling, people generally prefer to see and feel the product. However, the same is not possible in case of telemarketing.
• Getting through phone numbers can be difficult.
• People generally do not take telemarketing calls very seriously and so ignore taking such calls.