Man is a social animal. His need to be social is, to satisfy one or more of his needs. A man can’t live alone and need to have moral support from the society he lives in.

But with the increase in importance of work in life, no one is having enough time to be social.

With the technology up gradation, and success of social networking sites like Facebook, has given a new face to social interaction. Today there would hardly be a person, who is not present in any of the social networking sites like Facebook, Orkut, twitter etc.

There is lot of human traffic on all such sites, from different age groups. Such sites had given a new way for marketing personnel and agencies to look after. Many companies are now using these sites as a part of there marketing strategy. They can reach to there customer’s directly.

These companies are also able to get the feedback from the customers and there views about their products. Many times these companies do customer’s survey directly by using such social networking sites.

Based on the results of these market surveys they are able to launch new products. As a result the chance of success of such products increases. One of the most profitable aspects of using such sites is that they are cost effective. Also the time is very less. Just by simply adding a post, will be noticed by each and every user.

There are several benefits of using social Networking sites as a Media or a tool to promote Brands. Few of the important benefits are as follows:

• Reduces the cost of marketing
• Direct Contact with target market.
• Helps to establish a strong connection with audience.
• Enables to create brand awareness in the extended social network.

With the growing trend of social media reaching to target customer has become easy and companies can directly conduct research work, pre or post launch analysis of their product performance, without being dependent upon any external agency. There are numerous options available including all age group bar and no restriction of product category criterion.