The most important step for effectively marketing a new or existing product or service is to identify the right target market. The target market should be of the expected size and potential and should have requirements that could be satisfied with the product or service.

The mode of  selling is as important as targeted customers to ensure that the product or service is well received.

Identifying the right and promising audience is not an easy step, sufficient amount of study and research needs to be invested in the same to produce fruitful results. A proper study or research highlights the possible surprises or opportunities that may arise from the market in the immediate or long future.

The mode of advertisement for promoting the product or service depends heavily on the targeted audience. The effectiveness and reach of the various advertising mediums vary and choosing the right one is important in determining the levels of success.

Television advertising is highly effective mode to reach the audience and moreover it leaves remains in the minds of television viewers even long after the television commercial is telecasted. Television is one of the main modes of leisure and at the same time acts as the prominent medium for advertisement.

The reach of a particular advertisement of a product or service is maximized by coupling the advertisement along with a program which carries similar taste and style. Television ads convey the message through a combination of sight, sound and motion and hence the impact of the advertisement is found to be high compared to other modes of advertisement.

To deliver simple but powerful messages to the audience, radio advertising is the best option. The reach is found to be very high for Radio advertisements due to the nature of usage of this medium. Radio is used by people during, walk, work, drive or rest and unlike a television it is easy to carry.

Creative radio ads utilizing innovative ideas and sounds attract a good number of targeted audiences to the product or service. Choosing a healthy and effective medium is critical in determining a products advertisement or promotion success.