There are a number of emerging concepts for getting the things done through people like management by exception, management by objectives etc.

Similarly, it is possible to get results through people by the concept of Management by Communication.

By definition, we understand communication as the means of transmission of information by one person to another. Therefore, managing is getting things done through others. So, the essential requirement is that the manager has to communicate with the members in the organization.

Managers spend most of their time in communicating either orally or in writing either sending or receiving information. Here one should understand that communication is not a one -way process but a two- way process. Two- way process is a continuous and coordinated process of transmitting information, listening to subordinates or feedback.

Thus, it is a process of telling, listening, understanding, acting, feedback etc. The success or failure of all managerial functions would depend on successful and effective communication.

All managers communicate by which information is exchanged between subordinates, subordinates and superiors and between authorities. The functions of the management are carried out by communication process. The functions are planning, organization, decision making, controlling, motivation etc. An ineffective communication may lead to failure.

Eventually, therefore, a suitable organization structure should be designed suitable to a particular business, so as to enable to communicate job assignments. Managers do not work in isolation, but always involved in carrying out their management functions by communicating with others.

A great part of their time is devoted to communicating with others, face to face communication with superiors, peers and subordinates. It includes a part of time by telephone calls, meetings, memos, letters, reports, interviews, etc.

Managers play three distinct roles; Interpersonal role, informational roles and decisional roles. In interpersonal role, the mangers spend about 45 percent of their time with peers, about 45 percent with people outside their company and only 10 percent time with their superiors.

Their duties are mainly concerned with ceremonial and symbolic, legal and social in nature. In informational role of the managers, communication is concerned on obtaining information from subordinates, peers, and other concerned persons. It may also include collection of information from organizations and institutions outside.

In decisional roles, it is the responsibility of the managers to implement the decision taken. They are all based on information communicated. On the other hand, the managers have to communicate their decisions to others.