Banner advertisements are now found at almost all the web sites. Some of these advertisements are smaller in size and are placed at the corners while some of them become larger in size when a person goes to a web site and have to be manually closed.

It has been seen that internet surfers are now getting frustrated with banner advertisements as these does not allow him to surf quickly and in easy manner. Sometimes, real stuff wanted has to be sorted out due to excessive bombardment of banner advertisements. It this continues, as is quite likely, banner advertisements would loose their effectiveness. Either advertiser may not offer banner advertisement any more or publisher would reduce the rates for this type of advertising.

There are certain tips that can be taken for improving the effectiveness of banner advertisement. Adopting these measures would lead to increase the ration of sales made and clicks made.

First of all, advertiser as well as publisher must target the right audience. Banners must be placed on the web sites that are relevant to the product being promoted. For example, low tariff airline advertisements can be placed on web sites related to air travel. If same are published on web sites on medicine, it will loose effectiveness. Banners are taken seriously by the surf users only when they are placed in relevant fashion.

Making banner very fancy for attracting large numbers of web surfer may not prove very useful. Flashing images and loud graphics, which are generally used, are now making the user frustrated and he takes fraction of a second in clicking the ‘back’ button on the web site. Banners should be made in a fashion that people like to read them without any distraction. Product defined in two to three simple lines is considered as most effective. However, a company must put the name of the company or its logo in the banner. Use of light colors also increases the response.

Effectiveness of banner advertisements can be increased by including lines like ‘offer for a limited period’. Some advertisers are also using line ‘offer till stock lasts’. These lines provoke immediate action in internet users and they go to the respective web site in no time by clicking.

Size of the banner placed should not very small so that it is ignored by the user altogether. Banner must be of appropriate size so that it gets noticed and at the same time, does not engulf the complete web site page.