Traffic generation is the process that allows you to increase the flow of traffic to your website. The purpose is simple: by increasing more traffic to your website, you can increase your on page visibility and have a chance to convert your visitors into leads or customers. This not only increases your website’s success but also spikes up your cash flow.

The easiest and probably the most widely used for traffic generation, Search Engine Optimization (SEO) allows you to significantly alter your web page’s visibility on the major search engines like Google and Yahoo.

The simplest way to explain how this concept works is by saying that higher your website is listed on a search page, the more chances it has of being viewed. This obviously translates to better traffic flow and increased revenues for you. For optimizing the website, you need to follow these simple steps

Cross link to various pages on the websites by ensuring that every page can be reached by at least one page link. This helps in improving the visibility and allows users to visit the different parts of your website with considerable ease. You can either offer a site map or establish a lucid hierarchy and text links within the site for this purpose.

Do not overstuff the links on a page. It is also important to note that Google tracks incoming links from pages and assigns a PageRank. A link on one of the top pages ensures high traffic.

In addition to great website content, you need to ensure that you have keywords that people are more likely to search for. This however extends not just to the primary content but includes the title tags and the meta descriptions as well. There are a number of tools including Wordtracker and Overture that allow you to search for mostly used keywords.

Do not create dynamic pages and instead stick to static pages that make it easier for the search engines to crawl your site. Minimizing the Flash, DHTML and JavaScript features make crawling even simpler.

Check your site for broken HTML links and make sure it appears the same in all the web browsers. Use the web server’s robot.txt file that tells the crawlers which directories to crawl and those to avoid, ensures that the search engine crawlers stay off from the pages that the visitors may not need.

While search engine optimization is a great tool for generating traffic it is important not to use manipulative techniques to optimize your web content. Adding hidden links, sneaky redirects, duplicating content or keyword stuffing can result in the search engines penalizing your site and removing it completely from their database.