With the globalization and expanding networks of communication reaching International customer doesn’t remain critical. Any export house looking to expand their distribution network can search the potential customers via internet and make offer. Later with the basics of managerial economics country risk analysis, economic and political risk analysis can be carried away. Although we know that internet is the prevalent source of exploring the international customers, but there are some others sources providing relevant and focused information.Writing to Embassies or consulates: Majority of exporting countries consulates in potential market maintain the data bank on the basis of product potential in host countries or on the basis of Harmony Code (for Instance Embassy of France in Brazil). One can send the company’s credentials and product related information and in majority of cases Embassies or consulate’s commercial wing provides information. With the purpose that on the basis of information rapport can be established and this further has possibility to promote the export and foreign exchange reserves augmentation.

Ministry of External Relations: Such organization of Potential product’s countries have their website and one can sign-up with them and have access to the Importers Directory and can again make the search through the HS code product. A list of companies with contact details will be displayed. These sites also provide calendars of fairs and publications available for download.

Independent Associations: Nicaraguan Association of Textile and Apparel Industries, Costa Rican-American Chamber of Commerce, The Honduran American Chamber of Commerce – AMCHAM Honduras, these are some examples of political and independent non-profit organization. Such sites comprise data of companies on the basis of Industry category, function they perform etc.
Web-Sites with commercial statistics: There are number of websites providing import and export trade commerce information of Mercosur, European Union, SAPTA regions to paid members. They provide quite extensive information such as importer/exporter companies, product value, quantity, product category etc.

There are enormous sources which help in providing buyers leads.  White pages, yellow pages and online directory. For any International marketing personnel dedication and good rapport with above organizations, result in helpful links and sources for potential customers data bank.