Talk of customer service in Manufacturing Industry, whether market players in domestic or International market. Technology has contributed lot in customer service segment.

However they make be standard guidelines in order to provide the customers service in any given sector but when we talk of Manufacturing it becomes different segment since here main concentration is not merely not on the product features, logistic or payment follow-up and guidelines related to pricing but what is more significant is customized products specifications, engineering good designs consent from customer, packing specifications follow-up, since they are the core to take the business forward.

As mentioned above Technology is playing quite crucial role and simplify the communication. Any marketing person/ engineer/ logistic person can communicate about customized product specification in chat room, since this is as good as talking on phone but you have advantage of saving the communication for future reference.

Also chat can significantly reduce the time to connect and the time to resolve the matter at product manufacturing stage. Secondly comes the customers service in logistic. All the dispatches, transportation details, shipment documents and cargo tracking information should be provided much before the customer receives the material.

Actually this is one area where majority of customers depict maximum dissatisfaction and there is sheer need for any organization to improve the information system between customer and logistic team, this information transit can de though chat, or by defining the particular mail format. Infact dispatch intimation or sailing information report should be auto generated from software system utilizing in office the day Invoice have been generated and auto mailed to customer.

Once customer service has been instituted well at production and logistic stage, company can use the new tools to interface with customer regarding overall association experience with product quantity, pricing and focus on their demand pattern and overall satisfaction customers are experiencing in the process.

Also there are various modules available where once can use online voice-of-customer data to make the records of customer feedback and on the basis of same determine customer satisfaction. This not only helps in augmenting business but also to identify areas for improvements and enhancements.