Did you know that nearly 35% of the big companies and 15% of the Fortune 500 companies have taken up blogging. So why have corporations suddenly decided to jump the traditional media bandwagon and branch out into the realm of unofficial blogs?

Well, the transition could signal the change in the way corporations now want to communicate with their customers and employees.

Blogging provides large corporations with an ability to directly connect with their customers in a way that traditional media never could, thus bridging the gap between an remote corporation and an average consumer.

Moreover this direct interaction with your current customers is a boon especially when you are working out strategies, launching a new product and want a feedback. However before you jump into the corporate blogging fray, here are some corporate blogging tips to consider.

Tips for Corporate Blogging

Work out your communications strategy and see if your corporation actually needs blogging. Take into consideration your target audience and if blogging is an effective media to reach them. Once you have this strategy in place, you can determine whether you want to invest resources into the design and creation of the blogs.

Create a strategy and delve into the areas on which you want to blog. Do not just restrict yourself to new releases and marketing your products, instead think of ways that your blog can become a thought leader of the industry. Get that all the key players of your corporation are in sync with your strategies. This will also ensure their contribution to the corporate blog.

Based on your strategy for corporate blogs, determine who should be blogging on your company’s blog. Evangelists, subject matter experts and other employees should be encouraged to contribute their thoughts and opinions while also communicating press releases, company news and other industry updates.

Blog posts on product launches, industry updates and other subjects should be posted on a regular basis. After the initial excitement of this new strategy wears off, it is easy to veer off the course.

However with dedicated team responsible for regular blogging, editing and managing the comments, you can utilize this communications tool to the fullest.

While the posts of a corporate blogs are important, details like blogroll and sidebars should not be neglected. With time these corporate blogging tips are sure to propel your corporation’s communication strategy in the right direction.