Every professional strives hard so that he doesn’t have to face the wrath of his clients. Every body wants happy and satisfied clients. Every body wants to retain their clients. It a client’s market today, rather simply put as a buyer’ market!.

To know how to convince your client to buy your ideas, you should have a clear understanding of the term ‘client’. Who is a client? A client is any person or organization who salesprovides payment for the services we or our company provides. Keeping the definition in mind, corporate offices have come-up with the term ‘Internal Client’.

Who is an internal client? Let us consider an example. I provide my service to my boss who then pays me for the same. So, my boss is my client. If I displease my boss, my career stands affected.

Consider you are a talented professional and you have several ideas for better productivity. So, how do you convince your client (boss) to buy your ideas?

• Nobody prefers to move from their comfort zone. Even your client would think the same, unless you provide him with a picture of a better comfort zone! List all the advantages of your ideas and disadvantages of the existing system, so that your client has a firm reason to listen to your suggestions.
• Be persistent, not pestering. Your client may say that he is busy or he has numerous meetings and official trainings lined-up. Meet him later when he appears free from engagements.
• Avoid discussing the proposal in a tone of ‘personal-gain’. Use words which highlight your team spirit.
• Be open for debates while discussing. Your ideas maybe excellent and deserve a Nobel Prize but your client may have a different opinion.
• Drop all the blame-words, even if the existing arrangement is close to a disaster! A good salesman always highlights the benefits of his product rather than criticizing the competitor’s!.
• An excellent presentation is always the pre-requisite of a successful proposal! Mere speeches may not capture your client’s interests if he has poor visualization. Draft a presentation that has ample pictures and diagrams. Add a few humor strips in places where you need to make a strong impression. It always works!

At the end of the end, everything comes down to sales. A frank and honest approach will open the door to your client’s office!