Archive for the ‘ Advertising ’
Guerrilla Marketing
Ever heard of the guerrilla warfare? It was used by smaller dispersed forces in the woods to fight larger organized enemy troops. The usual tactics
Branding Necessary for SME’s
Frequency of advertisement featured on Television makes a band popular or publication in various prints media, most popular jingle on Radio or Cricketers wearing the
Tips to Advertise your Business Effectively
Simply coming up with a new idea or a new product is not going to serve any business purpose. The crux lies in how well
Importance of Advertisements
Advertising is one of the important marketing tool of informing consumers about the new product being launched in the market.It creates an awareness about the
Marketing Campaigns on Captive segment
Customers of a captive market improve sales and promotion of the product. A good marketing campaign utilizes the available potential gained from the customers who
Vodafone Zoozoos and Airtel M commerce – Innovative Advertisement Strategies
Advertisements play a major role in positioning the brand as well as the company among the targeted product users. Innovation is always a part of
Children- Influencing Factor in Today’s Buying Behaviour
Few years back,senior members of the family played the role of decision makers in the purchase of kids and household products.But today ,children have become the part
Direct Marketing
Direct Marketing can be defined as direct communication with the targeted individual consumers which helps to obtain an immediate response and also cultivate lasting customer
Online marketing Trends
Over the couple of years online marketing has changed exceptionally. There was a time when marketing trends are aligned with consumer needs but now this
Packaging -Essential marketing stratergy
It is said and believed that first impression is the last impression.This saying holds good in today’s sales and marketing world. When a new product
Advertising through mobile web
When a mobile phone has a web browser to use the WWW, we called that as mobile web. Mobile web mainly uses light weighted pages
Branding In B2C
Any business for tat matter, solely relies on the advertising for their brand establishment and brand extension. Without publicity, establishment may not be as successful
Marketing and its Functional Importance
Marketing Management is one of the bestowals for an organization. An organization is formed due to ethical similarity that transforms moral values to assets of
Surrogated Advertising – Contemporary issue
The term “surrogated advertising” is gaining quite lot of attention these days. Way back in 1999 when the advertising was banned of products adverse to
Google Adwords – Tips to perform
Creating your own advertisement in Google using adwords requires one to complete few steps apart from login and paying your adword fee. These steps are:
