Avon is the world’s number one direct selling beauty company. Over 5 million women worldwide work as Avon representatives. It is a good way to earn some extra money or even make long-term income. But like in every other business, some women are more successful at it and some, not so much.
The key to success in direct marketing business like Avon is good advertising. The quality part of the business has been well taken care by the company as Avon is the one of the top beauty brands in the world. The marketing part has to be taken care by the reps with advertising and reaching out to the target market.
Some great Tips To Advertise My Avon Business
If you are just getting started with your Avon business, letting people know about it is the first thing to do. Tell your family, friends and colleagues. Ask them to spread the word among their circle of acquaintances. Let as many people know as possible.
A good way to create awareness about your business is to have a small party or get-together at home. Invite family and friends over and ask them to bring some friends along.
You can also create an evite invitation and send it across to keep track of the number of attendees. Display the products at this get-together and talk about them and the range that Avon has to offer. Don’t forget to treat the attendees with some snacks and drinks.
Advertising My Avon
Distribute as many catalogs as you can. Give them out at parties, community events and workplace.You can also have a small leaflet or flyer printed and distributed in your neighborhood.
If you live in an apartment community and have a bulletin board feature in your complex, put up a flyer there. Ask the local businesses, your hair dresser, your dentist, etc to keep some of your flyers in their joints.
Business cards are also an important and effective means to spread the word about your business. It makes you stand apart from other representatives by projecting you as a professional. Give away business cards at every new opportunity of conversation.
Put Up A Booth
If there are fairs or community events taking place in your community or neighborhood where you can put up a booth and advertise & sell your product, do so. Community events are a great way to reach out to people you may otherwise not be able to connect with.
Referral programs are very effective tools when it comes to direct marketing businesses like Avon. Offer some incentives to friends and customers who refer other customers to your business. You can offer a certain percentage off their next purchase for every sale that a referral generates.
Follow Up With Prospective Clients
Sometimes a client might show interest in your product but forget about it later. A follow-up call can remind him/her to place the order in time.
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