Author Archive
Debentures, An Overview
In simple words, Debenture denotes a deed or bond enclosing an acceptance of liability produced by a firm and imparting a responsibility to pay back
Dividend Policy, An Overview
The Finance Manager has to decide the dividend policy very carefully. A wrong dividend policy may put the company into financial troubles and the capital
Capital Budgeting Decisions, An Overview
The finance function has to deal with one of the most important decisions regarding the amount to be invested in fixed assets and the decision
Hire Purchasing
Nowadays, in addition to Lease Financing, Hire Purchasing is also emerging as a popular source of long-term financing whereby the company can acquire long-term infrastructural
Lease Financing, An Overview
In the current years, the lease financing has come out as one of the most significant sources of long-term financing. In the leasing contracts, the
Working Capital, An Overview
Whatever funds are raised by a company, can be applied for two purposes: 1. To acquire fixed assets, the technical terminology used being Capital Budgeting.
Functions of Human Resource Management
The basic functions of Human Resource Management include: 1. The Inception Function: This function deals with and selection of recruitment human resource. It involves identification
Human Resource Planning, An Overview
Human resource planning comprises of foretelling upcoming manpower necessities and developing manpower plans for the execution of the projections. Through human resource planning a management
Quality Circles
A Quality Circle (QC) is a group of people from the similar work area, who join willingly to recognize, and work-area problems, evaluate them, and
Self Service Technologies
One major change that has occurred in recent times is the replacement of service employees by self-service technologies. Self Service technologies (SST’s) are technological interfaces
Public Relations Tools
1. New Product Publicity Product publicity is instrumental in introducing new products to the market, by creating a buzz, prompting free news stories and positive
Communication Mix
The Communication Mix consists of a set of communications tools, which marketers use to communicate with their target markets. The elements of the mix differ
Integrated Marketing Communication (IMC), An Overview
Marketing Communications are the methods by which industries try to inform, influence and remind its target markets, using both direct and indirect means, about the
The Role of Marketing Channels
The majority of companies do not vend their goods straight to the end consumers even in B2B markets. Between the companies and the end consumers
What is a Brand
A Brand is defined as “A name, design, symbol, sign, term, or combination of them, proposed to recognize, the services and goods of group of
