Author Archive
Customer Is The King
Consumers are end users of any product or service .They are individuals who have the purchasing power to buy any product /service present in the
Test Marketing
Launching new products in the market involves heavy investment and huge risk.So,before introducing any new product /service in market, many organizations in order to understand
Importance of Relationship Marketing
Relationship marketing is about establishing long term relationship with the customers rather than short or one time affair.So, it involves understanding consumer’s needs throughout his
Importance Of Consumer Behavior
Consumers are responsible factor for the sales of any product or services.So, when a new product is launched in the market, understanding consumer’s buying behavior
Micromanagement-Good Or Bad
Management is defined as getting work done through people. But in real sense management is about developing people through work . People are indispensable asset
Importance of Advertisements
Advertising is one of the important marketing tool of informing consumers about the new product being launched in the market.It creates an awareness about the
Employee – The Important Asset Of Organisation
Employees are the most valuable intangible asset of every organisation. Growth and success of every organisation is the contribution of its employees individually as well as
Children- Influencing Factor in Today’s Buying Behaviour
Few years back,senior members of the family played the role of decision makers in the purchase of kids and household products.But today ,children have become the part
Communication Skill – Key to success
Communication can be defined as an art of expressing one’s thoughts to another person either verbally or in any written form.It is considered to be an
Packaging -Essential marketing stratergy
It is said and believed that first impression is the last impression.This saying holds good in today’s sales and marketing world. When a new product
