Author Archive
Process And Components Of Media Planning
Advertising is one of the finest means of marketing communication .It is adopted by an organization to create an awareness about its product or services.
Need And Importance Of Exit Interview
Exit Interview is one of the types of interview conducted by human resource department of an organization on a departing employee of the same organization,
Choice Of Distribution Channel By An Organization
Distribution is one of the components of 4P’s marketing mix (product, price, promotion and placement). In simple terms, distribution can be defined as the path
Promotion – An Element of 4P’s Of Marketing
Promotion is one of the elements of 4P’s (product, price, promotion and place) of marketing mix. Whenever, a new product is launched in the market
Importance of Sales Forecasting In Business
Sales form the backbone of every business. Irrespective of the nature and size of any business, sales always play a vital role towards its growth and
4C’s Of Marketing Mix
Marketing mix is referred to as combination of various marketing tools, which are used to form marketing strategy. Every organization has certain objectives, which needs
Need And Benefits Of Employee Orientation
Whenever a new employee is hired in an organization, it becomes essential to make him part of that organization.This requires, making him familiar with all
Functions of Management -Planning,Organizing,Leading and Controlling
Success and failure of every organization is measured by its ability to attain its objectives and mission. Every organization has a predetermined set of objectives
Motivating Sales Force Techniques
To run a successful business strong sales force is very important. A sales force can be developed into a strong team by applying certain motivational
Employee Performance Appraisal
Motivation in any form is an essential part of work culture. It encourages, employees to perform better. There are various methods to motivate employees and
Steps Involved In A Training Process
Proper training and development have a major contribution towards growth and success of an organization. It provides an extra edge over the rest of its
Need For Training And Developemnt
Employees form the backbone of every organization. They are the strength of the organization that helps to attain organizational goals and objectives.Therefore, it’s very important
Sales Tips for Retail Marketing
Every profession demands a certain set of prerequisite skills .This helps the employees to perform their work in a better way.So,retail selling too requires certain
Knowing About – Mergers,Acquisitions and Joint Ventures
Today’s world is the world of acquisitions, mergers and joint ventures. Most of the organizations, these days adopt either of these marketing strategies to attain
Telemarketing – An Essential Marketing Tool
While establishing any new business, it’s extremely important to create awareness about it in the market. This helps the consumers to know about the organization
