Author Archive
How FDI Can Influence The Growth of The Retail Segment
Retail segment owing to their contribution to the overall GDP is considered as a growth trigger by all nations especially the developing ones. The retail
Role of Brand Ambassadors in Boosting Product Awareness
In a competitive marketing environment, the marketers stick to multiple methods to increase the product awareness and to capture
Comparative Advertising- Ethical Mode of Increasing the Brand Image
In a brand filled market where hundreds of brands are born every single day, sustaining as well as capturing market share is not a cake
How to Create Entrepreneurs in a Highly Competitive Business Environment
To create value and to sustain economic growth, an ecosystem which sustains entrepreneurs is mandatory. Entrepreneurs are the growth
Six Sigma – Need for standardization in the new business environment
The birth of Six Sigma was marked by the need for a standardization of the quality levels of the output of a firm. This business
Marketing Ideas – Identifying the target market and determining the advertising techniques
The most important step for effectively marketing a new or existing product or service is to identify the right target market. The target market should
Launching a New Venture – What Entrepreneurs Need to Know
Launching a new venture is not a cake walk; all the opportunities have associated risk factors too. With the economy booming and GDP increasing, more
Role of Customers in Brand Building and Product Success
Understanding the needs and choices of customers is vital in ensuring that the product reaches the desired acceptance in the target market. The purchasing behavior,
Vodafone Zoozoos and Airtel M commerce – Innovative Advertisement Strategies
Advertisements play a major role in positioning the brand as well as the company among the targeted product users. Innovation is always a part of
How Companies Adopt Strategies To Roar Out Of Recession
Economic recessions are unavoidable. The best self defending act that companies can adopt during times of recession is to execute balancing ways to minimize the
