Author Archive
Demographic Segmentation in Marketing
Demographic characteristics, such as age, sex, marital status, income, occupation and education, are most often used as the
Equity Theory of Motivation
This theory is also known as the social comparison theory or inequity theory. It is based on the assumption that individuals are
Autocratic Leadership
In this kind of leadership, the leader alone determines policy and makes plans. He tells other what to do and how to do it. He
Qualities of a Successful Businessman
A successful businessman is an asset for a nation. He helps to discover new processes, products and uses of goods. And he helps
Ways to Reduce Labour Turnover
Labour turnover may be defined as the rate at which employees come or leave a business organization during a definite period.
Alderfer’s ERG Theory of Motivation
The E, R and G theory stands for existence, relatedness and growth are the three sets of need which is the focus of this alternative
Performance Appraisal- A Universal Approach
Performance Appraisal is one of the oldest and universal methods of management. It refers to all the formal procedures used in working organization to evaluate
