Author Archive
Matrix Structure In An Organization
Sometimes, an organization’s structure needs to be multi focused in that both product and function or product and geography are emphasized at the same time.
Multi-Attribute Attitude Model
Multi-Attribute Attitude model appeal to both consumer researcher and marketing practitioners because they examine attitudes in terms of selected product attributes or beliefs. While there
Use-Related Segmentation
An extremely popular and effective form of segmentation categorizes consumers in terms of product, service, or brand usage characteristics, such as usage rate, awareness status
Ouchi’s Theory Z of Motivation
William Ouchi developed Theory Z after making a comparative study at Japanese and American management practices. Theory Z is an integrated model of motivation, it
Management by Communication
There are a number of emerging concepts for getting the things done through people like management by exception, management by objectives etc.
Sources of Influence for Attitude Formation of Products
The formation of consumer attitudes is strongly influenced by personal experience, the influence of family and friends, direct marketing and mass media.
How To know About Grievances In An Organization
Grievance means any discontent or dissatisfaction, whether expressed or not and whether valid or not, arising out of anything connected with the company that an
Managerial Grid
Robert Blake and Jane Mouton used a chart called Managerial Grid to describe five types of managerial styles. They make use of the terms ‘concern
Fiedler’s Model Of Leadership
This model postulates that the effectiveness of leadership style depends on situational favorableness, i.e., the ease or difficulty with which the leader can influence his
Employee Discipline- A Must For All Organizations
Nothing left loose ever does anything creative. No horse gets anywhere until he is harnessed. No steam ever drives anything until it is confined. No
Problems of Small Scale Industries
Small scale industries have some peculiar problems because of the organizational pattern of these industries. The various problems that
Motivation for Establishing Enterprises
Entrepreneurship to a great extent is a product of motivation. Motivation here refers to the inner drive that ignites and sustains behavior to satisfy needs.Behavior
Requisites Of Success in Business
The organization and management of business involves several problems. Every business enterprise seeks to achieve the objectives of survival and growth. In modern business; it
Social And Cultural Factors Affecting International Marketing
Social and cultural factors influence all aspects of consumer and buyer behavior. The differences between these factors in
Entrepreneurship Development Programmes
Entrepreneurs are not necessarily born; they can be developed through education, training and experience. Development of
