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4 Key Points In Fashion Merchandising
Merchandising is often confused with marketing, but it is very important for you to keep in mind that fashion merchandising is not all about marketing only. Instead, it mainly refers to the business side of fashion, which involves various processes, such as identifying the latest trends in fashion, manufacturing products as per those trends and then putting them for sale.
Preparing the initial designs of the garments, taking care of its productions and then sending it to wholesalers or retailers for sale – all these things fall within the responsibilities of fashion merchandising department.
Key Points In Fashion Merchandising
Forecasting The Trends In Fashion
Identifying and forecasting the changing trends in the fashion industry is one of the most basic components that falls under fashion merchandising. Merchandisers usually have specialization in a specific type of garments, such as sportswear, lingerie, footwear, women’s wear or others.
In order to ensure success for the garments products that are going to be manufactured, it is very important to do thorough planning much in advance. For example, if you have to manufacture winter garments and accessories, you will have to start working on it several months before the winter starts.
Therefore, trend forecasting is a crucial component. Sometimes, you may even like to experiment and bring a new trend in fashion by developing garments that customers would love to wear.
The Process Of Manufacturing
Fashion merchandising also involves the manufacturing process. In this process, you first have to prepare a sample product based on the initial design. The samples products are then reviewed thoroughly by experts. They check its quality. You may have to implement certain changes to improve its quality while the final products are being manufactured.
That is the reason why fashion merchandisers must also have expertise in textile type so that they can choose the right type of fabric for the right design. But, since the garment and fashion business is not all about quality, an in-depth knowledge about the latest textile trends and the customer target market is also crucial.
Promotion And Sales
Fashion merchandising also involves the selling process. Generally, in this process, the garment products are first promoted to wholesalers. The retailers buy those products from wholesalers and the customers eventually purchase those garments from retailers.
It is very important for your employees in the fashion merchandising department to have a solid grasp of knowledge on how to promote the most suitable garments for the market according to consumer tastes.
Display Of Garments
In order to increase the volume of sales, fashion merchandising often also involves a process where the retailers are advised on how to display the garment products in the most creative ways to attract more customers.
Besides that, the retailers may also be advised about several other things, such as about how to present best selling garments, seasonal color palettes and garment and accessory combinations to potential customers.
When it comes to fashion merchandising, good marketing strategies must also be used to increase sales. That is why in most designer garment companies, running efficient advertising campaigns also falls under the responsibilities of the fashion merchandising department.
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